Archive for February, 2016

Visit to Westminster Art Reference Library

Sunday, February 21st, 2016






Exhibition Visit to Museum of Innocence

Sunday, February 14th, 2016


First institution crated for a novel.

The careful collection and curation of each piece in the exhibition demonstrates the magic of everyday items and the imprint we leave not just on the lives of those who love us but the objects with which we surround ourselves.

how the meaning changed through different composition

How to Make statement by absence/presence

Diets secod third person describing

Who is telling this?







Reference List:



Exhibition introduction—-

Listening to Turkish music while writing this blog, which is the way  writer did when he wrote his novel—-


Some Book Review I read about—-


Visual Sequence

Sunday, February 14th, 2016

How does continuity editing differ from my montage?

Continuity Editing

—-present an image of the world that is ordered, coherent and structured.

Knowledge Record:

  • Jump cut: interrupt a single shot and produce a noticeable ship.

  • Establishing shot: show the whole acne, setting, spatial relationships between character and important action.(long shot)
  • 180 degree rule(do not cross the line)
  • Match on action (Conversation and reaction shot cutaways, this kind of Match cut shows relationships.)

the way of matching scene transitions imply connected different meaning in story.

(see 金敏’s work, the way of matching scene transitions

establishing shot? no, only a point of view to bring you in his world

  • Eyeliner matches
  • 30 degree rule
  • Shot reverse shot editing

Reverse shot has some specific pattern to do it in film to preserve the coherence of space. And the jump cut will be avoided that won’t violate th 30• rule.


Sometimes the editor will withhold narrative informations from the viewer by avoiding reverse shot for POVs. Because part of pleasure of the horror film is identifying with monsters and villains; the missing reverse shot can help make this possible. (154)

  • POV: point of view + subjective shot

屏幕快照 2016-02-25 上午1.05.32.png

Intensified editing(new style, lass medium shot; more,tighter and faster)

Five minute sequence to analysis 

Any moment didn’t followed

So what’s the sequence of that?

How many kind of transitions been used?

The movement and shape of the two objects is matched graphically, (or in same layout) stressing a thematic relationship between the first to and the invention of space travel.( all in single cut)

Graphic matches create visual relationships between shots, often emphasis thematic or spatial relationships between objects/subjects. 

Discontinuity Editing 

(Narrative is not the main purpose, but to create physically affect)

Refer to character psychology, graphic and rhythmic relationship, or comment on the ideological form of the medium.

 Film has the ability to take an audience on a journey like no other art form. This is what a story does, the power of narrative is that it can immerse you completely, to the point you forget your own reality for those few minutes or couple of hours.


How do cinematic codes contribute meaning in a scene of your choice?

What are the key differences between cinematic and comic story-telling?

Audiovisual Moving Images—Time based media

Comic—-spatial, multi-directional, simultaneity






A Visual Introduction to Soviet Montage Theory: A Revolution in Filmmaking

The Language of Film, 2010.

Robert Edgar-Hunt, John Marland, Steven Rawie

Fairytales+?=Interactive Narratives

Thursday, February 11th, 2016

Propp’s structural analysis is helpful when analysing stories in ? way?

Analysing structure can clarify when events or characters aren’t functioning as they should…

Structure Analysis

Morphology(study of forms) of the folktale

FUNCTION of character (leads their action) > Character’s dramatic personae

focus on what they do instead of who they are

sphere of action(31 in the list) ->character personae (7 main)

• The villain
• The donor
• The helper
• The princess, and her father

• The dispatcher

• The hero (seeker-hero, victim hero)

• The false hero

“The fairy tale simplifies all situations. Its figures are clearly drawn; and details, unless very important, are eliminated. all characters are typical rather than unique.” (p8, Bettelhelm,1991)

in what ways can fairy tale be seen as interactive narratives?

since old folk fairy tale was the result of a story being shaped and reshape end by being told million of times, by different adults to all kinds of other adults and children. The storytelling process play an important role in how children been influenced by fairytale.

“Children not only know how to deal with parental distortions of fairy tales, but they also have their own ways to dealing with story elements which run counter to their emotional needs.” 

The story will be reshaped in children’s mind when there are some activity happened, and they adjust the version of fairytale into their needs or their circumstances. 
For example, a mother postponed the catastrophes till next morning so her child can imagine freely about what’s going to happen next. And the mother will reshaped the story beaded on her child’s imagination some how. And her child will be excited about the story much more. This kind of interactive storytelling and receiving process create a replaced version of fairy tale, which based on specific childhood, is more meaningful for how much can a fairy tale works. 

A fairytale guide a child to find solutions to the problems that beats him, and guide him to understand himself. 

Jojo’s Rescue

Thursday, February 4th, 2016

Screen Shot 2016-02-04 at 14.01.04There once was a tiger called Jojo, small in size but full of energy. She and her friends would often play together day by day near the river. One day her friends got kidnapped by a hunter. Jojo was too small to defeat the hunter, therefore she could not do anything to rescue her friends. She then decided to grow stronger and learn how to fight in order to defeat the hunter and rescue her friends. While she was training, she saw an explorer being attacked by a snake. The explorer was screaming for help, so Jojo rescued the explorer.

As a thank you, the explorer decided to help Jojo find her friends. The explorer knew the location of the hunter, therefore she assumed the animals would be with him as well. Jojo and the explorer went on a journey to find the hunter.

They found the hunter. Jojo’s friends were put into cages. This made her angry and attack the hunter.  The explorer caught the hunter before he tried to escape and took him to the police.

Jojo was finally able to free her friends from the cages and they all went back to the jungle.

Semiotics as visual codes

Monday, February 1st, 2016


“a tool for analysis, a communication by means of SIGNS.”

SIGN -words, images, sounds, flavors, acts or objects,…)

                               A: Connotation as myth about cultural values and meanings

                                 B:Denotation as referent in reality

  • Signifier—-a concept(codified)
  • Siginified—-a form(interpretive)


Dog (description word of dog) —-Signifier

18360-doge-doge-simple.jpg(picture of a dog)—-Signified





*meme: internet based



communication with signs based on shared meanings and understandings, which I think all the memes are really a popular sign for people nowadays to convey their status or thoughts based on the shared understanding of the memes and updated culture on internet..

The installation is thus composed of an object(a manufactured chair), an image(photograph of the chair), and words(copy of a dictionary entry for the word “chair”). Which representation of the chair is most “accurate”?  Kosuth wanted us to think about this open-ended question when he said that “art is making meaning.” By assembling these three alternative representations, Kosuth turns a simple wooden chair into an object of debate and even consternation, a platform for exploring new meanings.

One and Three Chairs

Joseph Kosuth
(American, born 1945)

Flatcap, different value behind the character of money,


Ideology—-a sets of shared believes and values.

language, clothes, shapes, colors … all convey taste, emotions, ideal self-image, and values of their society


images and other signs draw on meanings that are already existing and in circulation(normal values)

they are not just reflecting them but also producing these values)

people on instagram show their identity to make other people chasing of their life for unreasonable standard/

 What meanings are attached to visual codes of gender?

I saw this work in Tate Modern, which talks about how the


What did you notice first? Why did it grab your attention? What did it make you think of? Do you notice anything else after looking at it for a while?

Once you’ve done that, you can often identify cultural codes by using substitution: what would happen if the image used a model that was the opposite sex? A different race or age? What if the background were different? Answering questions like these helps develop an understanding of the key signifying elements of the ad and the ways that they relate. 


Cohesion in writing: an image analysis

1.Use key words and concepts to show how semiotic analysis bring to light cultural values in an image.

2.What meanings are attached to visual codes of gender?

3.What is problematic about the commonplace assumption that images ‘reflect’ values?


How does this image function as a sign?

• How does it convey meanings?

• What values are being produced and circulated in the show itself in relation to food , eating and cooking?
In TV show

Diners Drive Ins And Dives

,the man drive to everywhere and not only see how small restaurant make foods but also make food width them together and eat the foods like a hungry wolf. The speed of the show goes quite quick, so The food was been eaten quite rudely somehow I think. The food show is quite like a talk show TV series because he interact with the cooks and foods, also made lots of jokes, saying loudly and trying to be funny. I feel like everywhere he goes are American fast food,m. They were all been made a lot once. So he is an classic American man who likes various kind of delicious fast food, which suit for audience just like him. But the atmosphere is quite cheap, easy and happy in some degree, So the values are about cooking at your pleasure (not so restrict, but be more straight and easy), eating at your pleasure(enjoy the food in front of you,

The taste of foods are not delicate, but they are delicious)

The cinematography of the TV show is quite different, the tone of the image we see, the voice of holder , the background music/sound, and the talking lyrics in the show all convey different meanings.

I watched three of them to compare the different so the characteristic of each one will be more obvious.

And I think since the camera moved quite straight lay into the character and the food by zoom in or move directly towards the object.

And the image are all original shooting quality, the tone was never been changed and also there are no lighting in the show because all they want is imperfect, original scene in real life. Also the hilarious music in the background also make the show like a comedy.
Also they choose a man to do it also have reason. Because he was just like a classic rough MAN like personality(not pay too much attention to details), some people regard this kind of man to be true man. (大口喝酒大口吃肉). But it cannot be a woman to do it or she will be regard as not attractive enough because she eat too roughly, and she just cannot eat so roughly like a man to create a right feeling for the audience no matter man or woman, because woman should be like more delicate than man.

The women in the TV show hold the kitchen by herself, so she just keep talking to the audience to audience outside of the TV. She is like an character just exist in there near me and you. The camera move so much that we cannot exactly see each step so clearly but an moving figures. In the home food making process in her kitchen

An A to Z of Theory Roland Barthes and Semiotics


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